SEO & SEM
SEO (Search Engine Optimization): Enhancing your website to rank higher in organic search results, driving free traffic.
SEM (Search Engine Marketing): Using paid advertising to appear in search engine results, driving targeted traffic.
PPC
PPC (Pay-Per-Click): A model of online advertising where advertisers pay a fee each time their ad is clicked, commonly used in search engine ads.
SEO & SEM (PPC)